Our 6 Step Plan

The longer we develop web sites, the more refined our design process becomes. If you follow our design diagram on the right clockwise you can see the various stages our design process involves. In the first three stages we listen to the needs of your organisation, research technologies, examine competition and devise the best solution for you.

Consultation

In order for us to create the best web site for your organisation we must first understand your business and most importantly your customers. For this reason we have the consultation phase, where we listen to everything you hope your site will be and offer our expertise to show you how this can be accomplished. This is how we start..

• Learn about your users and customers
• Existing Brand Assesment
• Competition Analysis
• Existing Content Assesment

Brainstorming

We now take all the data collected in the Consultation phase and work together to create an accurate information architecture for the site. We look at how your sites data should be stored, how you will access / edit your site and what data / services your customers will want to access. We will also investigate the latest web technologies that can be used for your site.

• Information Architecture Design
• User Scenarios
• Technology Research

Design

Now the story really starts. We will create a user oriented design for your site. This will take the form of sketches, mockups and prototype sites. The design will allow your customers to navigate your site in the most intuitive and fun way and make sure the information they need is never difficult to find. We will also create different styles for your site so you can decide on that final look.

• Layout Design
• Style Design
• Usability Testing

Code

It's now time to build your site. We believe our sites should be coded to the latest web standards. This not only makes sure your site works in all available web browsers, but also makes sure the site is easy to maintain an upgrade. We will install a content management system, this will allow you to easily control and maintain your site.  We will also show you how to use your content management system.

• Content Management System Installation/Setup
• HTML / CSS / Javascript coding
• Standards Testing
• CMS Training

Testing

At Oxygenna we believe that real people (not nerds like us) make the best testers. That is why we will test and re-test your site using a team of select testers. We will match our testers to the demographic of your web site so that we can create the best user experience for your customers. We also extensively test all the functionality of our sites with unit tests.

• Unit Testing
• User Testing
• Deployment Testing

Deployment

Finally your site is ready to be sent into the wild. But the work doesn't stop there. We must now make sure your site is given the best opportunity to thrive. This involves showing you how to examine the traffic that enterst your site and submitting your site to search engines. We can also help to build your businesses online presence through advertisements, map location and Search Engine Optimisation (SEO).

• Server and Email Setup
• Site Deployment
• Analytics Training
• SEO Optimisation